NAME

Mesa Lobo –– Freelance works 

DATE

Feb 2025 –– onwards

CLASS

Brand

Mesa Lobo (Aribau, 65) is a Barcelona-based restaurant with a strong identity shaped by its French-inspired cuisine, Nordic sensitivity and a deep care for storytelling. The branding was originally developed by Séptimo studio, but since its opening in January 2025, I’ve been in charge of translating and activating that identity across platforms and events.
                Working closely with the founders, I took care of the day-to-day visual communication of the project — from printed menus and in-house posters to social media strategy, content creation and overall art direction. My role involved understanding and respecting the original brand while making it evolve through new formats, visuals and tone of voice.

We’ve hosted several events since the opening — both in Barcelona and abroad — each requiring custom graphics, photography, printed materials, and motion content. In March 2025, I joined the team in Paris for a one-week pop-up dinner, where I created the poster, designed and produced screen-printed T-shirts, and documented the experience through video and photography.
                Beyond design, I was responsible for capturing and editing visual content for Instagram (stories, reels, photo series), helping to build an authentic and consistent online presence.